- Log into your website’s dashboard
- Under either page or post (depending if you want to add a blog or a new page to your website) click ‘add new’
- You will then see a page like the below, with boxes to add content where appropriate and a formatting panel. Beneath the page/post content box you will see a box with ‘WordPress SEO by Yoast’. This is a tool which allows you to optimise your pages for search engines.
- Below is a description of the various elements of this tool. The first thing you want to do is set a target keyword for your article. Based on this you will set your ‘SEO title’ and your ‘Meta data’. The ‘snippet preview’ shows you how your page will appear in search results. You will also see your ‘score’ that your page has in relation to the target keyword you have chosen. Ideally you want them all to be green. If you have lots of red ‘scores’ it may be worth either changing your target keyword or other elements in your page.
- Apart from the elements available in the SEO by Yoast tool, it is worth looking at your pages content. Including its page URL, headings (H1 tags) and general paragraph content. The elements are all marked out in the below screenshot. You want to make sure that any mention of your target keyword is done organically and that it makes sense. Otherwise Google will pick up on this and may penalize you. Where relevant use your target keyword as a heading or ‘H1’ tag. You can ‘set’ these tags using the drop down selection tool in the formatting bar.
- To change your page URL, click on the edit button next to the ‘permalink’ box above the formatting tool and enter a new page title. Usually the best format is www.website.com/new_target_keyword with words being connected by underscores. Hit OK when you’re happy with this.
- Once you’ve ‘optimised’ your pages content and page URL, you will notice that your SEO score in the Yoast tool changes. To know that you have successfully optimised your page for search engines you will see all of the ‘criteria’ as green.
- Be careful however as this tool doesn’t detect any ‘non organic’ keyword placement. So be aware of your ‘keyword density’ which is how often you mention your keyword in the page’s content or titles. As a guide, this should be 2-3 times for every 500-800 words. You also want your keyword to be contextually relevant where it is mentioned.
- Once you are happy with your page or post, hit ‘preview’ to check you’re happy with how the page looks. Once you’re ready to publish your page or post hit ‘publish’ and your new SEO optimised page will become live.
For help with more advanced SEO practices or to develop a long term strategy, our in house 100% Australian team can help. Click here to get in contact with our SEO and online marketing department.