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Adwords is a powerful advertising platform but there are several aspects which can be confusing particularly in the areas of keyword selection, ad-grouping, negative matching and effective ad copy. It also takes ongoing maintenance to keep the campaign on track, a requirement many users overlook. Getting Adwords wrong can be very costly and getting it right, very profitable. Magicdust has years of experience in getting it right! For more information on search engine optimisation, please contact our search engine optimisation department on eclicks@magicdust.com.au
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