To create a new content page in your eShop 4.0 website, follow the below.
1. Navigate to Website > Content.
2. Click the + symbol and then select Add page
3. Parent Page: If this is a completely separate page/topic, leave Parent Page as -Root level page-. If the page you're creating is to be a sub-page of a page that you've already created, click on the drop down menu and change -Root level page- and select the name of the page you want this to be listed as a sub-page.
Name: Name the page. This is what the title of the page will display.
Description: Enter in your content, images, etc into this section.
Once you're done, click Create and Close to return to the Content page list.